TamaWrap® Pink is one of the projects we’re most proud of. It has all the features and benefits of TamaWrap+® Yellow cotton wrap, but with an important added value.
It began with a unique request from a cotton farmer from Missouri USA.
The creative farmer has contacted the Tama group, and we were fully behind the idea! We got our Crop Baling Specialists together to work full steam and provided him, for the first time ever, with the pink cotton wraps, just in time for the 2013 season.
The hard work paid off and by October 2013 the first 15 pink cotton wraps had been produced and were proudly displayed on his farm. The reaction was incredible, and the buzz about the pink cotton wraps started to gain momentum, spreading to other countries and other Tama products, generating mass awareness about the importance of the early detection of breast cancer in farming communities all around the world.
Today, TamaWrap® Pink is one of our best-selling wraps, with a part of sales donated to breast cancer studies and foundations, playing a huge part in supporting Breast Cancer Awareness across the globe, all thanks to one innovative cotton farmer.